1st Stage: firm's profit maximization problem:
Choose: < output >
In order to maximize: < profits >
2nd Stage: firm's cost minimization problem:
Choose: < inputs >
In order to minimize: < cost >
Subject to: < producing the optimal output >
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
Slopes must be equal: MR(q)=MC(q)
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
Slopes must be equal: MR(q)=MC(q)
Suppose the market price increases
Firm (always setting MR=MC) will respond by producing more
Suppose the market price decreases
Firm (always setting MR=MC) will respond by producing less
‡ Mostly...there is an important exception we will see shortly!
Profit is π(q)=R(q)−C(q)
Profit per unit can be calculated as: π(q)q=AR(q)−AC(q)=p−AC(q)
Profit is π(q)=R(q)−C(q)
Profit per unit can be calculated as: π(q)q=AR(q)−AC(q)=p−AC(q)
Multiply by q to get total profit: π(q)=q[p−AC(q)]
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
What if a firm's profits at q∗ are negative (i.e. it earns losses)?
Should it produce at all?
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)π(q)=pq−f−VC(q)
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)π(q)=pq−f−VC(q)π(0)=−f
i.e. it (still) pays its fixed costs
π from producing<π from not producing
π from producing<π from not producingπ(q)<−f
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−f
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0pq<VC(q)
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0pq<VC(q)p<AVC(q)
Firm’s short run supply curve:
Firm’s short run supply curve:
1. Choose q∗ such that MR(q)=MC(q)
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
3. Shut down if p<AVC(q)
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
3. Shut down if p<AVC(q)
Firm's short run (inverse) supply:
{p=MC(q)if p≥AVCq=0If p<AVC
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1st Stage: firm's profit maximization problem:
Choose: < output >
In order to maximize: < profits >
2nd Stage: firm's cost minimization problem:
Choose: < inputs >
In order to minimize: < cost >
Subject to: < producing the optimal output >
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
Slopes must be equal: MR(q)=MC(q)
π(q)=R(q)−C(q)
Graph: find q∗ to max π⟹q∗ where max distance between R(q) and C(q)
Slopes must be equal: MR(q)=MC(q)
Suppose the market price increases
Firm (always setting MR=MC) will respond by producing more
Suppose the market price decreases
Firm (always setting MR=MC) will respond by producing less
‡ Mostly...there is an important exception we will see shortly!
Profit is π(q)=R(q)−C(q)
Profit per unit can be calculated as: π(q)q=AR(q)−AC(q)=p−AC(q)
Profit is π(q)=R(q)−C(q)
Profit per unit can be calculated as: π(q)q=AR(q)−AC(q)=p−AC(q)
Multiply by q to get total profit: π(q)=q[p−AC(q)]
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $10
At q* = 5 (per unit):
At q* = 5 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
At market price of p* = $2
At q* = 1 (per unit):
At q* = 1 (totals):
What if a firm's profits at q∗ are negative (i.e. it earns losses)?
Should it produce at all?
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)π(q)=pq−f−VC(q)
Suppose firm chooses to produce nothing (q=0):
If it has fixed costs (f>0), its profits are:
π(q)=pq−C(q)π(q)=pq−f−VC(q)π(0)=−f
i.e. it (still) pays its fixed costs
π from producing<π from not producing
π from producing<π from not producingπ(q)<−f
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−f
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0pq<VC(q)
π from producing<π from not producingπ(q)<−fpq−VC(q)−f<−fpq−VC(q)<0pq<VC(q)p<AVC(q)
Firm’s short run supply curve:
Firm’s short run supply curve:
1. Choose q∗ such that MR(q)=MC(q)
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
3. Shut down if p<AVC(q)
1. Choose q∗ such that MR(q)=MC(q)
2. Profit π=q[p−AC(q)]
3. Shut down if p<AVC(q)
Firm's short run (inverse) supply:
{p=MC(q)if p≥AVCq=0If p<AVC